Questions to Ask Yourself When Starting a Business

Questions to Ask Yourself When Starting a Business

If you’ve recently come up with an idea for a new venture, there are now two options: jump right in without any thought or step back and ask yourself if the idea is feasible. In order to succeed, planning is a necessary step in the startup process. Consider asking yourself the following questions when starting a business.

  1. Does your product or service solve a problem? What problem does it solve?
  2. Does your product or service increase convenience in your customer’s life? If not, how can you tweak it to make life easier and more convenient?
  3. Is your product or brand remarkable? Will people want to remember it?
  4. Is there a sense of urgency for consumers to purchase your product or service? How can you stir up the need for consumers to buy your product immediately after discovering it?
  5. Are consumers easily able to connect with your brand?
  6. Does your product or brand make first time customers want to come back for more?
  7. Does your brand have discoverability? In other words, are there multiple different ways a consumer can come across your product or brand?

Asking yourself these questions will help you find the strengths and weaknesses present in your new venture. Making a few small changes here and there could go a long way, especially if you find the missing pieces even before you start!


By Samantha Haupt

About Samantha Haupt

President & Co-Founder of LookLagoon Inc., Entrepreneur, Writer, and Photographer | An entrepreneur who loves learning about new ways to improve her businesses. A writer who enjoys teaching others. A photographer who is passionate about exploring the world and capturing the beauty of Mother Nature on camera. And a blogger who can't get enough of sharing her favorite experiences with others.

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